How Is Gen Z Using Social Media?

Facebook is still the top network for many teens; however, it functions as a cornerstone of social media use and not the only destination.

Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. A report from college marketing and insights agency Fluent examines the online activity of Gen Z, along with some insights on their use of social networks.