How is Facebook influencing mobile content discovery?


Increasingly, readers are discovering content on mobile devices, instead of desktop. Facebook’s mobile-first push has made the site a major source of referral traffic, but how does it stack up to other social networks such as Twitter and Pinterest, or search engines?

A study by Quantcast found that Facebook was responsible for 24 percent of the mobile referral share of the top 250 U.S. news and entertainment publishers, with Twitter coming in at 7 percent and Pinterest 2 percent.

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