Almost immediately after Instagram launched its IGTV long-form video format last week, 17-year-old Ariel Martin was already posting her first uploads, which consisted of her getting ready for prom night, attending prom and doing a lip sync to Taylor Swift’s Love Story. Meanwhile 17-year-old Katelyn Butcher was uploading a cover version of Oceans, the collaboration between Martin Garrix and Khalid.
Martin (better known as Baby Ariel) and Butcher are among the self-made stars on the Musical.ly
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