How Instagram Combined Art and Commerce With Facebook’s Scale to Become an Advertising Powerhouse

The app had to evolve quickly to get where it is today

JCrew goes beyond banner ads in this recent Instagram Story. JCrew

If Andy Warhol were alive today, there’s little doubt the godfather of pop art would be a master manipulator of social media. And the 20th century icon—who started out making print ads in the 1950s—would likely be drawn to, in particular, the image factory that is Instagram.

This story first appeared in the June 12, 2017, issue of Adweek magazine. Click here to subscribe.
@martyswant Marty Swant is a former technology staff writer for Adweek.