How Influence Has Changed in the Digital Age

Social media influencers started out as regular people, but built a following by sharing their passions and insights.

Influencer marketing is all the rage right now, and according to a Tomoson study, it has become the fastest growing customer acquisition method online. A report from TapInfluence, a marketplace connecting brands with influencers, created with interactive content marketing platform Ceros, outlines the history and the impact of the rise of digital influencers.