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Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together.
Black Friday, Cyber Weekend and other holiday sales represent about 35 percent to 40 percent of the company’s total revenue for the entire year, according to brand president and co-founder Merrill Stubbs.
“We all love this time of year because it’s so buzzy and fun,” Stubbs said, “but there’s a fair amount of pressure.
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