How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days

Music festival goes viral on one app in huge social effort

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The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop music, including Kanye West, Demi Lovato, Kenny Chesney and The Weeknd, among many others. 

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