How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

Editors can better distribute the best performing stories


For the past two years, Hearst has been quietly developing its own hit predictor.

Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are trending higher so that editors can curate them for their sites.

For example, Hearst's TV station in Orlando produced a web video about an 11-year-old boy who shot a man who was trying to break into his family's home.

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