How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight

Delish draws millions of millennial fans with fun food content

Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by Hearst-owned food site Delish. And each one has more than 10 million Facebook views apiece.