What can the Facebook ad platform do for small businesses?

Facebook has been going around the country, speaking with small business owners about ways to grow through the social network at Facebook Fit events. One of the most important figures, in terms of advertising for small businesses, is Facebook’s Director of Small Business — Dan Levy.

Levy talked with the 350-plus people on hand about what Facebook has to offer as not only an advertising channel, but a direct response option. Last year, Levy talked with Inside Facebook about how the small business segment is rapidly growing.

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