How Hack Days Are Helping Ad Agencies Find the Next Big Ideas

Tapping into teamwork for creative breakthroughs

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When Kettle landed the Mad Libs account over a year ago, the New York-based agency's first task was to develop an iOS app, fast. With no time to waste, Kettle held an agencywide hack day—a concept born in Silicon Valley where programmers collaborate intensively on software projects—to spark ideas.

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