How Hack Days Are Helping Ad Agencies Find the Next Big Ideas

Tapping into teamwork for creative breakthroughs

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

When Kettle landed the Mad Libs account over a year ago, the New York-based agency's first task was to develop an iOS app, fast. With no time to waste, Kettle held an agencywide hack day—a concept born in Silicon Valley where programmers collaborate intensively on software projects—to spark ideas. The goal? Push the agency's creative boundaries and expedite the process. By kicking the project off with a 10-hour hack day, Mad Libs had a well-designed mobile gaming app up and running in roughly four months.

Mad Libs' app came from a Kettle hack day.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in