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When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst overnight ratings ever for its recent Ryder Cup broadcast.
Many lay the blame on the flameout of golf’s former golden boy Tiger Woods. But it’s not just television broadcasts that young adults are tuning out—they aren’t hitting the links themselves, either.
Dick’s Sporting Goods has blamed golf’s millennial problem for lagging sales.