How to Get Equity Without Really Trying

Wahooly has a novel idea: Give a stake to people who promote them on social media

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Before a startup can raise money, it needs users—proof that the concept works. But to attract those users, it needs that money. The result of this catch-22? A bunch of startups stuck in first gear, without users, money, or the means to get either.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in