How Fiji Water Brand Stays Accessible On Facebook

We spoke to Jenna Rose Robbins, director of marketing and social media at Fiji Water, about how the company engages with its passionate fan base using its Facebook page.

We spoke to Jenna Rose Robbins, director of marketing and social media at Fiji Water, about how the company engages with its passionate fans via Facebook.

How does your position as the lead Facebook page administrator differ from what the traditional webmaster used to do?