How a Female-Focused Branded Content Studio Connects With Its Audience

LittleThings carves out 'meaningful' niche


Specs
Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits
What Branded content studio
Where New York



From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in