How Farmgirl Flowers Tweaks Its Facebook and Instagram Marketing for Valentine’s Day

The ecommerce company has to shift from targeting women to targeting men

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Valentine’s Day is one of the biggest days of the year for florists, but it also causes them to drastically change their marketing tactics from how they approach the rest of the year.

Kat Taylor, head of communications for direct-to-consumer ecommerce company Farmgirl Flowers, spoke with Adweek about how her company uses advertising tools from Facebook and Instagram to formulate and execute its Valentine’s Day strategy.

Farmgirl Flowers will turn 10 in November, and it tallied $32.8 million in revenue in 2019, with an optimistic forecast of $46 million for this year.

Taylor said “99.9%”



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