How Farmgirl Flowers Tweaks Its Facebook and Instagram Marketing for Valentine’s Day

The ecommerce company has to shift from targeting women to targeting men

Farmgirl Flowers will turn 10 in November Farmgirl Flowers

Valentine’s Day is one of the biggest days of the year for florists, but it also causes them to drastically change their marketing tactics from how they approach the rest of the year.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.