How Farmgirl Flowers Tweaks Its Facebook and Instagram Marketing for Valentine’s Day

The ecommerce company has to shift from targeting women to targeting men

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Valentine’s Day is one of the biggest days of the year for florists, but it also causes them to drastically change their marketing tactics from how they approach the rest of the year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in