Then & Now: How Fans Changed The Face Of LEGO's Marketing Strategy

LEGO has been a household name for over seventy years, but it has taken the company more than half a century to learn that fans can be a brand’s best marketing tool. In the earlier part of this decade, LEGO began looking beyond their target customer base of kids and learned that their adult fan base was one of the best marketing tools they could ever ask for. Read on to learn how LEGO has used their die hard fans to spread LEGO love and shift their marketing strategy in social media and beyond.