How Facebook's Instagram integration could rock the industry


Digital marketers are used to assimilating platform updates and advancements into their ad campaigns, but there could be a sea change on the horizon.

It’s been over two years since Facebook acquired Instagram, and the social giant has finally dropped a big clue about how it might integrate the photo-sharing platform. If a recent test proves to be a precursor to a bigger strategy to come, Facebook could position itself as a marketing ecosystem that will challenge everyone – Google, Twitter, etc.

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