How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Insights move beyond clicks

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Facebook is taking more of a "survey says" approach to what users will see in their news feeds.

In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes, clicks, comments, shares—don't always give a full picture of what users want. And the changes could weed out publishers that rely on clickbait for traffic.

Facebook asked more than 1,000 users to rate their daily experience and provide feedback on how it can be improved.

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