How Facebook Could Disrupt Traditional Online Display Advertising

Facebook's advertising revenue dropped slightly in the first quarter of 2013 compared to last quarter, but analysts at Spruce Media say that the company "is poised to disrupt traditional online display advertising by becoming the starting point for all media buys."

Facebook’s advertising revenue dropped slightly in the first quarter of 2013 compared to last quarter, but analysts at Spruce Media say that the company “is poised to disrupt traditional online display advertising by becoming the starting point for all media buys.”

Their findings are outlined in Spruce Media’s State of Facebook Advertising Q1 2013 report, in which the analysts explained that “Facebook is laying this foundation through a combination of acquisitions, monumental ad product releases, and market strategy.”

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