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Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience, the social network says. It's about targeting segments of that massive population of viewers.
To do that, Facebook is giving brands new ways to reach Super Bowl fans, breaking them into targeted groups and delivering tailor-made ads based on their profiles (anonymously, it says, of course).