How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

The platform helps boost sales

It’s no secret that Facebook is a great way for retailers to target and reach audiences.

In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers.

Overall, Facebook saw a share of mobile (versus desktop) conversions increase from 43 percent in 2016 to 64 percent on Cyber Monday in 2017.

From Facebook’s perspective, the success is due to, well, Facebook and all of its ad offerings, like dynamic and collection ads. But, according to two of the companies Facebook highlighted as an example of its advertising might—American Eagle Outfitters and Wayfair—the social giant’s ad offering is just one piece of the marketers’ effective holiday run.

Wayfair, for example, used dynamic ads and attributed its 53 percent year-over-year growth in sales during Thanksgiving weekend partially to Facebook.



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