It’s no secret that Facebook is a great way for retailers to target and reach audiences.
In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers.
Overall, Facebook saw a share of mobile (versus desktop) conversions increase from 43 percent in 2016 to 64 percent on Cyber Monday in 2017.
From Facebook’s perspective, the success is due to, well, Facebook and all of its ad offerings, like dynamic and collection ads. But,