How Executives Kept Their Marketing Going Amid Pandemic-Driven Budget Cuts

In survival mode, retail and restaurant chains had to do more with less

executives from Wendy's, ThirdLove, Getty Images, Purple Innovations
We asked executives from Wendy's, ThirdLove, Getty Images and Purple Innovations how they adapted to the coronavirus crisis. Wendy's, ThirdLove, Getty Images, Purple Innovations

When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.