The Covid-19 pandemic drastically changed how traditional sports leagues played games and engaged fans this year. But esports is one of few industries that successfully adapted to reach consumers stuck at home.
In the last two years, gaming has rapidly evolved to mirror traditional sports, with video game publishers franchising esports leagues and launching global competition tours witnessed in person by thousands of fans. After the pandemic canceled live stadium tours for games including Call of Duty and Overwatch this year, marketers quickly proved how esports can be just as exciting in one’s living room.
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