How Esports Showed Up as Dependable Entertainment in 2020

Leaders in space on how pre- and post-Covid learnings will inform 2021 strategy

a woman with headphones on in a zoom conference
Johanna Faries, commissioner of Call of Duty Esports at Activision Blizzard, discusses where the franchise will go from here. Adweek

The Covid-19 pandemic drastically changed how traditional sports leagues played games and engaged fans this year. But esports is one of few industries that successfully adapted to reach consumers stuck at home. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.