How effective are Facebook's call to action buttons?
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One of the most popular ad formats on Facebook right now is the call to action button, which allows a brand to make its pitch on Facebook accompanied by a button the user can click on or tap. On mobile, it can lead a user back into that brand’s mobile app to make a purchase or convert some kind of action, and on desktop, it can direct the user to sign up for more information or to shop.
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