How Dyson Made Vacuuming Appealing to Men
Dyson has announced that it will open a call center in Aurora, Illinois, adding 200 jobs to America’s struggling economy. The British-based vacuum cleaner brand is investing $1.5 million into the effort, and their latest move underscores the ways in which shrewd PR and an innovative sensibility can spell profits in a recession while changing our very culture.
Chances are your dad didn’t vacuum much. When picturing the average American dad at home, we conjure images of middle-aged men grilling outside, mowing the lawn or working on a car in the garage.
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