How Does Kiehl's Launch a New Product? By Sending It to Space, Of Course
New campaign looks for social liftoff
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Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of men’s products.
Kiehl's built a balloon-powered vehicle, strapped some GoPro cameras to it, threw in the new product, and sent it into the stratosphere. The company is using the footage for its latest marketing effort.
Why space? The products use a material called Aerolite, developed by NASA to insulate spacecrafts.