How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog’s Heart

No category, including pet care, is safe from DTC's disruption

PetPlate was founded in 2016 and offers human-grade dog food. Courtesy of PetPlate

Personal Instagram accounts, leather leashes and gourmet food. Dog influencers (yes, it’s a thing) lead very good lives. In the age of instant celebrity and dopamine-fueled likes and faves, dog owners are pushing a $72 billion industry.

This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.
@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.