How COVID-19 Is Changing B2B Marketing

The global pandemic continues to affect every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald, a seasoned sales and marketing executive and thoughtful observer of things related to B2B marketing, to gather up his views on what’s going on, and how B2B marketers should be thinking.

How do you see COVID-19 changing the nature of B2B sales and marketing going forward?

I see it as another in a long line of disruptions in the buying and selling process.

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