How Covid-19 Has Altered Searches on Giphy

Netflix’s Tiger King surged on the GIF discovery platform

With the coronavirus pandemic putting more of an emphasis on communication via social media and other digital means, Giphy has seen usage of its GIFs rise 33% over the past month.

The company said in a blog post Thursday, “Giphy is a natural form of expression for these digital conversations. As such, our data has become a barometer for how people are feeling and choosing to express themselves … While we have seen searches for ‘coronavirus’ increase significantly over the past month, we have also seen positivity and encouragement take flight on Giphy.”

Not surprisingly, searches related to working from home skyrocketed by nearly 35 times compared with previous months, but Giphy also analyzed other ways daily routines are changing.

The

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