Cosmo's Audience Is Exploding. Meet the Digital Director Who Knows What Resonates With Readers

Jessica Pels has only been in the post for six months

Jessica Pels, digital director of Cosmopolitan, first moved to New York as a 14-year-old to study ballet at the American Ballet Theatre. Her parents had only one condition: Pels, coming from Atlanta, had to stay at a nunnery in Chelsea.

In her spare time between ballet practices and following the convent’s rules, Pels fell in love with the city and vowed to come back full time. Five years later she returned, studying at New York University, interning at The New Yorker and graduating with a degree in film production.

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This story first appeared in the July 9, 2018, issue of Adweek magazine. Click here to subscribe.