How Consumer-Generated Content Drives Brand Value (Report)

Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy.

Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy. This activity is a major driver of sales and product engagement in the e-commerce space. A report from BazaarVoice examines the impact of this sort of content.

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