How Consumer Behaviors Change During the Holidays (Infographic)

While most shoppers makes a purchase based on multiple touch points and are influenced by brand allegiance, holiday shoppers are more likely to purchase on first visit and are more influenced by cost.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Holiday shopping season is kicking into high gear. In fact, some online retailers started preparations months ago. Around this time of year, it’s important to pay attention to changes in customer behavior, and perhaps rethink how you advertise to them on social. An infographic from digital marketing platform SmarterHQ provides insights into how much consumer behaviors can change with the seasons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in