How Complex Networks Reimagined Its Brand

It's come a long way since the magazine launched in 2002

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Complex Networks redesigned its logo, website and mission statement to better reflect its diversified media business and to show how the company has evolved since it launched as a magazine covering hip-hop and sneakers at the beginning of this century.

Execs realized at the end of last year that with arms in events, video series and commerce, the brand needed a refresh. The new look goes live today.

“We wanted to use the brand identity as a way to return to our roots,” said Jonathan Hunt, evp, marketing and audience development at Complex Networks, “but really reflect the current state of the business that has experienced a lot of growth and diversification even over the last couple of years.”

The company has evolved extensively since the magazine launched in 2002.


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