One of the worst parts about online shopping today? Tracking a package. Whether it’s copying and pasting a dreadfully long tracking code or being prompted to log in using an often faulty link, the experience of following the shipment of a purchase can be tedious. Improving this process often requires a heavy investment that many retailers aren’t able to make.
That’s where companies like Narvar, Shopify and Octane AI are carving out a cottage industry in the post-purchase experience (such as package location tracking), which is becoming increasingly necessary as retailers and brands grapple with retaining customers as part of their bricks-and-clicks strategy.