How CMOs Are Adapting to the Machine Learning Age

Marketers at Elevate: AI discuss unconscious bias, trust issues and other challenges

Michelle Boockoff-Bajdek, chief marketing officer for IBM Watson, gave a keynote presentation at the event. Sean T. Smith for Adweek

Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.