How CMOs Are Adapting to the Machine Learning Age

Marketers at Elevate: AI discuss unconscious bias, trust issues and other challenges

Michelle Boockoff-Bajdek, chief marketing officer for IBM Watson, gave a keynote presentation at the event. Sean T. Smith for Adweek

Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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