PALM SPRINGS, Calif.—In the early 1990s, Chipotle founder Steve Ells had a dream of owning a high-end restaurant. While gathering the funds for his venture, Ells opened the first location of what would become the fast-casual burrito chain.
Instead of moving on from Chipotle, Ells stuck with the menu and expanded the “real food fast” chain across the country.
Then
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in