Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac

Neiv Toledano talks about championing online conversations with social authenticity

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For fast casual restaurant chain Chipotle, social listening is a key component of their social media strategy. They are keenly aware of customer habits and quickly respond to user-generated content, including the often-comedic mis-pronunciation of the brand’s name.

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