Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac

Neiv Toledano talks about championing online conversations with social authenticity

Neiv Toledano is part of the social team at Chipotle Mexican Grill. Adweek
Headshot of Julian Gamboa

For fast casual restaurant chain Chipotle, social listening is a key component of their social media strategy. They are keenly aware of customer habits and quickly respond to user-generated content, including the often-comedic mis-pronunciation of the brand’s name.

Simply, but with a lot of hard work, Chipotle has embedded itself into internet culture.

In the latest episode of Social Confidential, learn how Chipotle’s marketing reaches beyond their core customer.

@juliangumbo Julian Gamboa is a social media and marketing manager at Adweek.