Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac

Neiv Toledano talks about championing online conversations with social authenticity

Neiv Toledano is part of the social team at Chipotle Mexican Grill. Adweek

For fast casual restaurant chain Chipotle, social listening is a key component of their social media strategy. They are keenly aware of customer habits and quickly respond to user-generated content, including the often-comedic mis-pronunciation of the brand’s name.

@juliangumbo Julian Gamboa is Adweek's social media and marketing manager.