How can brands optimize for Facebook's recent News Feed changes?
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Facebook recently added two components to its News Feed algorithm: Story Bumping and Last Actor. Although some greeted the system—which ascertains what unread posts are most important to each user and bumps them to the top of the feed—with indifference, many marketers and site stakeholders laud the new system as a way to keep the site relevant.
Betsy Smith, Senior Social Media Strategist for Flightpath, a creative digital agency, talked with Inside Facebook about the changes:
If Facebook was totally linear, it would (be in danger of becoming) the next MySpace.