How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

Obvious.ly says it’s about the quality, not quantity of followers

Cunard's Queen Elizabeth cruise ship, docked at Pier 27 in San Francisco. @girlandthebay

Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.