How Brands Like Audi and Pez Are Winning the AR Game

Augmented reality can fortify marketing efforts

Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although its popularity has died down a bit since, the game is still raking in a profit of between $1.5-$2.5 million per day.