How Brands Like Audi and Pez Are Winning the AR Game

Augmented reality can fortify marketing efforts


Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although its popularity has died down a bit since, the game is still raking in a profit of between $1.5-$2.5 million per day.

If this little case study has taught us anything, it’s that the general public has an insatiable appetite for augmented reality.

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