How Brands From Subway to Maserati Are Using Instagram Effectively

They make sure their photos say something

Both Maserati and Subway are killing it on Instagram. Instagram: @subway, @maserati

The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been on the slow carb diet, for example, you may partake in a little #pancakeporn as you count down to your cheat day.

@MollStLouis Molly St. Louis is a freelance writer for Adweek.