How Brands From Subway to Maserati Are Using Instagram Effectively

They make sure their photos say something

The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been on the slow carb diet, for example, you may partake in a little #pancakeporn as you count down to your cheat day.