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It probably won’t come as a surprise that digital marketing agency Tinuiti found 82% of consumers plan to use Amazon in some capacity to shop online for holiday gifts this year. It is, after all, the Everything Store.
Tinuiti’s research also found Amazon is consumers’ preferred starting point for holiday shopping—so much so that it beats out individual brand sites by a factor of four. The result: A presence on Amazon is “all but mandatory,” according to the report.