7 Ways Brands Can Win on Amazon This Holiday Season

These ad strategies will make brands stand out on the platform

Amazon boxes with yellow ribbons
Most consumers will use Amazon this holiday season—here's how to reach them. Amazon

It probably won’t come as a surprise that digital marketing agency Tinuiti found 82% of consumers plan to use Amazon in some capacity to shop online for holiday gifts this year. It is, after all, the Everything Store.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.