How Brands Can Protect Themselves From Legal Ramifications Over AI Privacy

There are already components that aren't being monitored in the best ways

Companies should keep track of how AI tracks and stores consumer data. Getty Images

Artificial intelligence is not a futuristic dream—it’s here now. Marketers are tapping the boundless power of AI for a variety of reasons, and each use of AI carries its own privacy and other legal challenges.

Heather Nolan is a partner with InfoLawGroup LLP.
Tatyana Ruderman is counsel in InfoLawGroup's Chicago office.