How Brands Are Using Instagram and Snapchat for Their Super Bowl Campaigns

12 examples, from extra video to teasing TV spots

Super Bowl advertisers are making the most of their spots with short, social clips. Instagram, Snapchat.

Brands pay upwards of $5 million to run 30-second Super Bowl TV ads today, but many advertisers already activated digital versions of their campaigns.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.