How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

While the past year was far from typical, the way that brands shifted spending during the Covid-19 pandemic and ensuing economic downturn offers some insight into how they manage during crisis—and what trends can be expected during recovery.

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