How Brands and Agencies Are Navigating Relationships During—and Coming Out of—the Pandemic

Adweek partnered with Harris Poll to survey Mediaweek attendees on the latest industry trends

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While the past year was far from typical, the way that brands shifted spending during the Covid-19 pandemic and ensuing economic downturn offers some insight into how they manage during crisis—and what trends can be expected during recovery.

In the lead up to Mediaweek this week, Adweek worked with Harris Poll to conduct a survey around agency and brand relationships, what changed in the past year and how marketers are approaching advertising in a post-cookie world.

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