How Brand Social Value Will Play a Part in This Year's Cannes

A change is underway in how technology impacts personal and professional lives

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

So, what’s going to be the big emergent theme at Cannes this year? We’ve seen how the digital age of transparency has resulted in marketers and agency leaders jumping on the brand purpose bandwagon. And there’s no doubt that brand purpose will still feature heavily this year at Cannes.